Thought Leadership

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RFID and Consumers

What European Consumers Think about Radio Frequency Identification and the Implications for Business.


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  • File size:
    1.52 MB
  • Published on:
    2005-03-16 12:44 AM

Consumer education is the key to boosting awareness and overcoming misconceptions about RFID.  New European research by Capgemini urges businesses to address consumer benefits as well as unfounded privacy concerns as they develop their RFID strategy and approach.

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